May the Google be with you

The next time you’re on Google in your iPhone or Android browser and you’ll see a small new Near Me Now option below the search box.

The new functionality turns your location into an automated search query and makes finding and learning about places near you stupid easy.

It uses GPS on your device to to search and sort nearby results on Google’s mobile homepage into the following categories: Explore right here, Restaurants, Coffee shops, Bars, and last but not least ATMs and banks.

The “Explore right here option” serves up an instant drop-down menu, providing you with results that are literally right in front of you. You’ll immediately get a quick glance at a venue’s Place Page rating and its distance from you. As a result, the simple and smart addition to the mobile Google experience is bound to be both a big time saver and a boon for Place Pages.

Google is trying to spearhead mobile location aware services and customer review sites like Foursquare and Yelp, and actively promote its Place Pages. This update is a natural progression to help it do just that. As of this writing it isn’t a part of the Google Mobile app.

Check out Google’s video about it:


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