Some Insight into Google Page Rank

Often I hear the question, how do you increase your page rank? So here’s the skinny on what Page Rank is, why you need it, and how to get it. First thing I’ll tell you is that anyone who says they know how it works, (Google aside of course), is fibbing. That is, it’s true nature is a secret, but what I can tell you is that from experimentation of fellow webmasters in the community, is that there are things you can do to help and to hurt your rank. Now, bear in mind, this is an authority rank, NOT  the position in the SERPS.  The position in serps is even more complicated (If you hovered over the Page Rank link for Wikipedia you’ll see just how complicated I mean!) But it is widely believed that your standings in serps are stronger if you have a good page rank.

Page rank is calculated on a PER PAGE basis. Is used to be for your entire site, but those days are long gone. Deep Linking is where the future of  link building is at, and it’s all about relevancy.

So to build up your PR, you’ll need a link back to your page, from a page that is about the same topic. Gone are the days of buying a link from a PR7 website and enjoying the link juice (Unless your site was also the same kind of site).

The next question I get is, how many backlinks do I need to get a PR of X…

Well after some digging I found these old charts, that may help give you an idea…

Now each one may be a little different, but the consensus is the same, and when you see the emerging pattern, you’ll begin to see what I’m talking about. But remember, if you get a link back from a root page like then it’s worth a little more than and if it’s on every single page, then worth a LOT more.


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